As AI commoditises capabilities and lowers barriers to innovation, it is also becoming a powerful enabler of entirely new customer experiences, products, and business models. The competitive advantage will lie not in using AI, but in how organisations harness it to rethink customer value, product strategy, and engineering to build enduring relationships and lasting differentiation.
Tuesday September 1, 2026 12:10pm - 12:45pm IST Scarlet I&II
